Valentina Kovačić, Vice President Digital & Customer Marketing at Azul, shares her perspective on modern B2B demand generation, AI-driven content visibility, and marketing to technical audiences. She discusses why credibility matters more than volume, how GTM teams can better engage buyers, and ...
Natasha Koskenniemi, Senior Global B2B Marketing Leader, shares insights on transforming global GTM strategies into impactful regional execution, improving funnel performance, and building alignment across cross-functional teams. She discusses the importance of audience-centric thinking, AI’s evolvi...
In this interview, Amélie Cazajous, Senior Manager, Field Marketing at Jamf, shares insights from 15+ years in global B2B marketing across industries and regions. She discusses balancing global strategy with local execution, driving revenue-focused demand generation, aligning cross-functional teams,...
Aravind Rajagopalan, Associate Vice President of Marketing at Indium, shares insights from his journey in B2B SaaS and revenue-driven marketing. He discusses field marketing, ABM, and account-centric strategies, alongside pipeline creation, sales alignment, AI adoption, and building scalable program...
Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...
