In our latest interview, Sophie Mckay, Head of Marketing, Asia Pacific & Japan at Notion, shares her insights on building globally consistent brands with local market relevance, scaling demand generation across diverse regions, aligning revenue teams for stronger business outcomes, leveraging AI...
In this edition of the interview series, Reema Wadhwani, Director of Demand Generation at Uniphore, shares her perspectives on building revenue-driven marketing strategies through buyer-centric demand generation, effective ABM, and AI-powered customer intelligence. She discusses aligning marketing w...
As AI reshapes marketing and enterprise teams prioritize revenue alignment, marketers must rethink how they create value. In this interview, Nicholas Braman, Marketing Director APJ at Kyriba, shares insights on aligning marketing with sales, leveraging AI for strategic advantage, building scalable d...
Matthew Danese, Senior Enterprise Growth Marketing Manager at Webflow, shares his perspective on building demand generation programs that drive real pipeline growth. He discusses the importance of ICP clarity, full-funnel accountability, scalable global growth strategies, evolving enterprise buying ...
In this iTech Series Unplugged interview, Bhargav Chandrababu, Senior Director, Demand Generation at Mindtickle, shares insights on building revenue-first marketing teams, creating a predictable pipeline, and navigating the AI era. He discusses the evolving role of B2B marketers, the importance of s...