In 2027, B2B marketing can no longer measure success by leads alone. With 84% of sales reps missing quota while marketing teams celebrate record lead volumes, the disconnect between demand generation and revenue has become impossible to ignore. Revenue marketing is emerging as the strategic answer—c...
Almudena Maneiro, Field Marketing Senior Director for EMEA Central at Salesforce, shares insights from her 20+ years in B2B technology marketing. She discusses building global partner marketing teams, evolving marketing operations into growth engines, accelerating complex GTM motions, and aligning m...
Maisie Goss, VP of Marketing-UK at Employment Hero, shares her perspective on modern B2B marketing, full-funnel accountability, and revenue-driven growth. Drawing from her experience leading UK marketing at Employment Hero, she discusses attribution challenges, simplifying ABM, aligning cross-functi...
In this interview, Senior Marketing Manager Suzy Krohn shares insights from her experience leading demand generation and digital marketing initiatives across leading technology companies. She discusses the evolving role of marketing in driving revenue growth, strengthening GTM alignment, leveraging ...
Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...