Laura Blewitt, Senior Manager of Demand Generation at Cloudera, shares how her journalism background has shaped her approach to modern B2B marketing. She discusses why AI demands greater accuracy, alignment, and trust; how Generative Engine Optimization (GEO) is redefining content strategy; and the ...
Linda Geerdink, VP Global Revenue & Digital Marketing at SUSE, shares how modern marketing is evolving into a revenue-driving engine. From aligning closely with sales and product to leveraging AI and intent-driven strategies, she explores building scalable demand programs, optimizing conversions...
Search is no longer limited to blue links and keyword rankings. As AI-powered search engines like ChatGPT, Gemini, and Perplexity reshape how people discover information, brands must rethink how visibility works. This shift has given rise to the Generative Engine Optimization (GEO) approach, designe...
Storytelling in marketing transforms the way brands connect with their audiences by shifting the focus from products to people. In B2B marketing, authentic narratives highlight company values and demonstrate how real customers overcome challenges through meaningful solutions. Rather than emphasizing...
A Content Management System (CMS) empowers businesses to create, manage, and publish digital content without relying on complex coding or technical expertise. In a digital landscape where speed, consistency, and seamless collaboration matter, a CMS enables marketing, IT, and content teams to work to...