Anam Hilal, a marketing leader, shares her journey from B2B event sales to leading global account-based marketing (ABM) and audience experience strategies. She dives into the art of balancing global strategy with local relevance, the power of ABM, and the critical role of audience understanding and ...
A well-optimized B2B marketing funnel is key to converting leads into loyal customers. By strategically nurturing leads through various stages—from awareness to purchase—you can boost your sales and drive growth. Today’s marketers, especially the younger generation, are embracing new tactics like vi...
