In this interview, Angela Borseti, Senior Marketing Manager at OpenText, explains how modern marketing has become a strategic growth engine within integrated GTM models. She highlights global-regional alignment, the shift from lead volume to account-based value, revenue-focused metrics, AI-powered d...
Ben Weiss, Revenue Marketing Manager – North America at Imprivata, shares his journey from tech support to revenue-focused marketing leadership. He explores marketing’s evolution from lead generation to full-funnel growth, the importance of sales alignment, data-informed decision-making, field marke...
In this interview, Jeff Richard, Regional Marketing Head & Director-Southeast Asia at Razorpay, shares how marketing has evolved from an execution-led function into a central growth and decision-making engine. He explores integrated go-to-market models, balancing brand and growth, scaling across...
Elizabeth Shen, Marketing Manager for SEA & AEC at Kaspersky, shares her journey from sales to regional marketing leadership across Asia, bringing a strong commercial perspective to her work. In this interview, she explores how to build sales-aligned marketing, prioritise focus across diverse ma...
Livia Catania, an executive engagement marketing manager with experience across EMEA, shares her journey from law and journalism to designing high-impact CxO programs. In this interview, she explores how trust, cultural nuance, and outcome-driven engagement help brands earn relevance, respect execut...