Shreya Bhatnagar, Head of Marketing – India at Automation Anywhere, shares insights on the evolving role of enterprise marketing across AI, customer advocacy, revenue alignment, and digital transformation. She discusses building trust at scale, creating meaningful customer experiences, leverag...
May 11
Global B2B Marketing in Transition: Amélie Cazajous on Strategy, Scaling, and Revenue Impact
In this interview, Amélie Cazajous, Senior Manager, Field Marketing at Jamf, shares insights from 15+ years in global B2B marketing across industries and regions. She discusses balancing global strategy with local execution, driving revenue-focused demand generation, aligning cross-functional teams,...
Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...
Arlena Joyner, Director of Integrated Marketing at Coupa, shares insights from her journey in B2B SaaS and integrated marketing. She discusses her four pillars, data, intention, creativity, and passion, alongside AI-driven personalization, global-to-local strategy alignment, stakeholder management, ...
Gizem Çek Sönmez, Director of Growth Marketing at Jotform, shares her journey from traditional to digital marketing and how it has shaped her approach to growth. She explores the evolving role of marketing in go-to-market strategy, the importance of meaningful metrics, content effectiveness, experim...