Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by singular breakthroughs and more by the ability to persist, adapt, and absorb pressure over time. There’s ...
In this ITech Series Unplugged interview, Alyce Camacho, Head of NA Marketing at Alorica, shares her unconventional journey from teaching and hairdressing to leading marketing expertise. She dives into aligning strategy, technology, and execution; balancing ROI; and leveraging AI, while keeping the ...
Mihaela Gogota, Global Marketing Campaign Manager at UiPath, shares insights from over a decade of experience in B2B marketing, spanning execution to strategy. She discusses global campaigns, cross-functional alignment, ABM, data-driven decision-making, and MarTech. Her practical, hands-on approach ...
In this exclusive interview, Fabi Rocha, Field & Partner Marketing Manager, U.S. West Coast & LATAM at Snyk, shares how field marketing has evolved from event execution to a strategic revenue driver. She explores global strategy, sales alignment, pipeline impact, and the role of AI in buildi...
In today’s B2B landscape, speed and focus decide who wins deals and who misses them. Yet many GTM teams still rely on lagging, fragmented data that slows decisions and weakens execution. GTM Intelligence changes that. By unifying real-time market signals, buyer intent, and customer data, it helps re...
