Nitin Bhargava, Senior Director Marketing at SAP, shares how modern marketing is evolving from demand generation into a revenue-driving function. From aligning with sales to influencing complex enterprise deals, he explores building outcome-driven strategies, high-performance teams, and context-awar...
In this edition of iTechSeries Unplugged Interview, Jessica Jackson, Field Marketing Manager at Harness, shares insights on blending digital strategy with human connection to drive demand. From leveraging data and personalization to prioritizing events and ecosystem marketing, she explores how integ...
Mar 11
The Rise of the Growth Architect: How Modern CMOs Are Building Unified Enterprise Marketing Engines
Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is moving closer to the marketing function. In this conversation, Suraj Atreya, Enterprise Marketing & Go...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...
Mar 06
Turning Marketing into a Global Growth Engine: Alexandra Williams on Data-Driven Campaign Strategy
Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency with local relevance, leveraging AI in campaign planning, aligning marketing with revenue outcomes, and bu...