Damian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ years of experience, he discusses market rollouts, leveraging customer insights, crafting impactful GTM strategies, and bu...
Connor Clancy, Director of GTM Strategy & Growth Initiatives at Workday, shares his journey as a GTM leader. He discusses Workday’s approach to strategic partnerships, unique GTM opportunities in the SMB segment, customer success, CX, and the importance of cross-functional collaboration in drivi...
Sales enablement has emerged as a crucial business strategy in recent decades, gaining traction among organizations looking to enhance their sales processes and outcomes. As more companies experience the benefits of implementing sales enablement strategies, the value of these strategies becomes incr...
Is your B2B product marketing strategy truly effective? In today’s crowded marketplace, having a great product is no longer sufficient. With numerous options vying for attention, the real challenge lies in clearly communicating your product’s unique value proposition and distinguishing it from...
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns, leadership, and much more. It’s a pleasure having y...