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B2B Marketing Breakthroughs: Lessons From 2025 To Supercharge 2026 Success
iTechSeries Staff Writer
Posted on
December 16, 2025
December 16, 2025
B2B marketing is entering a new era of precision, agility, and meaningful connection. The breakthroughs of 2025 have reshaped how ...
Read More
Go-To-Market
The Marketing Catalyst: Mattia Santin on AI, Collaboration & Growth
Saurabh Khadilkar
Posted on
December 5, 2025
December 5, 2025
Step into the evolving world of B2B marketing with Mattia Santin, SVP of Marketing at Contentsquare, who brings over 16 ...
Read More
Go-To-Market
The Anatomy of a High-Performing GTM Engine: Olga Noha on Strategy, Alignment & Execution
Saurabh Khadilkar
Posted on
November 19, 2025
November 19, 2025
In this interview, Olga Noha, Global VP of Integrated Marketing and Brand Strategy at Creatio, shares how brand, product, and ...
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Go-To-Market
Bringing Creativity to B2B: Meenakshi Nilakantan on Field Marketing, Content, and Global GTM Success
Saurabh Khadilkar
Posted on
November 17, 2025
November 17, 2025
Meenakshi Nilakantan, Senior Manager of Field Marketing EMEA at Sirion, shares her journey from working on content creation, digital marketing, ...
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Blog
Localization In B2B Marketing: Strategy, Execution & Global Growth
iTechSeries Staff Writer
Posted on
November 12, 2025
November 12, 2025
Local marketing is a strategic approach to engaging customers within a specific geographic area, strengthening local presence, and driving immediate ...
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Go-To-Market
The Mindset of a Modern GTM Leader: Alignment, Data Intelligence, and Strategic Storytelling
Saurabh Khadilkar
Posted on
October 24, 2025
October 27, 2025
Lalitha Ram, Director of Field and Account-Based Marketing at Fujitsu, shares her journey of transforming marketing into a strategic growth ...
Read More
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