Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over ...

In the fast-evolving world of B2B marketing, staying ahead requires access to the right strategies, expert insights, and proven frameworks. ...

Authored By Dalia Mansour in collaboration with Fouad Khafaga, Sandra Conn, and Ghadeer Albarakani. As a marketing leader passionate about ...

Shvetha Raghunath, Director of Marketing at Infor India Pvt Ltd, reflects on her transition from technology pre-sales and business development ...

Revenue Operations (RevOps) aligns sales, marketing, and customer success teams to optimize revenue growth. By ensuring these departments work cohesively, ...

Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the ...