In this interview, Nikolaj Sørensen, Senior Marketing Manager for the Nordics and Baltics at CM.com, shares his journey from traditional B2B marketing execution to owning go-to-market impact. He discusses marketing’s evolving role as part of the commercial engine, the importance of alignment and acc...
For global B2B organisations, English often feels like the safest marketing choice. It scales easily, keeps costs predictable, and avoids the operational complexity of managing multiple languages. In regions like AMER, this approach can be effective enough to justify the trade-off. In EMEA, however,...
By
Lotte Hidma
Rashmi Nambiar, Marketing Leader for Developer Growth Programs at AWS, shares her journey from classical marketing foundations to building community-powered growth at a global scale. In this interview, she explains how trust-driven developer ecosystems work, why Business-to-Developer (B2D) marketing...
Marketing campaigns are evolving faster than ever, and 2026 promises to bring transformative changes for businesses looking to engage their audiences effectively. Advances in AI, data-driven personalization, and omnichannel strategies will redefine how brands connect with customers. Privacy regulati...
Greg Acquavella, Director of Revenue Marketing & AI Strategy at Commvault, shares his journey across ABM/ABX, field, and revenue marketing within complex enterprise environments. He discusses how he connects marketing strategy to real revenue impact, modernizes go-to-market motions through accou...