Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...
Jun 09
Brand Building, Storytelling, and the Role of AI: A Marketing Conversation with Christiane Greilach
Christiane Greilach, Global Senior Marketing Manager at Autodesk, shares her journey from operations and strategic planning to leading brand innovation, digital marketing, and creative strategy across both B2B and B2C. She explores the power of data-driven storytelling, the evolving role of AI in ma...
Kaya Adams, a Seasoned Marketing Leader, shares her journey from sales to leading global demand generation, marketing operations, and sales enablement teams. She dives into balancing data and creativity, driving sales-marketing alignment, leveraging technology for ABM, and building high-performing, ...
The B2B buying group has changed dramatically. No longer driven by a single decision-maker, today’s purchases are influenced by cross-functional teams made up of stakeholders from various departments. Yet, many marketing and sales strategies still rely on outdated models like individual lead scoring...
A well-optimized B2B marketing funnel is key to converting leads into loyal customers. By strategically nurturing leads through various stages—from awareness to purchase—you can boost your sales and drive growth. Today’s marketers, especially the younger generation, are embracing new tactics like vi...