Tune into an insightful conversation with Andreea Mandeal, a seasoned marketer, as she reflects on her journey from the early days at an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms. She shares invaluable insights on how storytelling can elevate brand presence, ...
Joshua Mathew, Head of Marketing at Cisco India, brings 18+ years of B2B marketing experience. He shares insights on balancing brand and demand, aligning sales and marketing through GTM collaboration, leveraging MarTech for ABM, and using AI to drive hyper-personalization—positioning marketing as a ...
Omnichannel marketing strategy for B2B focuses on delivering a seamless and personalized customer experience across all touchpoints. Unlike traditional multichannel strategies that merely promote a brand on different platforms, B2B omnichannel marketing ensures consistency and cohesion—whether onlin...
Emre Onat, Senior Marketing Manager at Forcepoint, has 16+ years of experience in cybersecurity and IT, specializing in ABM, lead management, and campaign execution. He shares insights on aligning marketing with sales, optimizing budget allocation, driving pipeline growth, and enhancing customer ret...
Varun Gopalakrishnan, a Growth Marketing Leader for UKI at a leading network products and services provider, takes us through his 15-year journey from Sales Development Representative to Growth Marketing in the B2B tech space. He explores the power of data, AI, and cross-functional collaboration in ...