Nitu Sharma, Head of Marketing at Iron Mountain India, shares her journey from computer science engineer to marketing leader. She offers her insights into B2B marketing evolution, the power of personalization, data-driven strategies, and leveraging technology for impactful initiatives. Welcome to th...
AlMoatassem Abo Elhamaiel, Head of Marketing MEA Motorola at Lenovo, shares his journey from SEO to leading digital strategies, offering insights into performance marketing, balancing revenue goals, AI-driven personalization, brand building, and the shifting dynamics of customer engagement. Elhamiel...
Shannon Powers from HPE shares her insights on the importance of cross-functional collaboration, personalized outreach, and leadership in driving GTM success. It’s wonderful to have you here, Shannon. Could you please share more about yourself and your journey in marketing? It’s great to be here! I’...
In the ever-evolving realm of B2B tech marketing, where consumers seamlessly hop between services, merely having effective campaigns is no longer sufficient. To truly stand out, you need a strategy that transcends the boundaries of features and benefits—enter emotional branding. Welcome to a world w...
Emily Parker, Director of Inside Sales at Insider, discusses sales development techniques and leadership with iTech Series. We are delighted to have you in this interview series, Emily. Tell us about yourself and your role as Director of Inside Sales at Insider. Thank you for having me. I am Emily P...