Ariane Lima Macedo, a senior marketing professional, shares her journey from content creation to leading global campaigns across the US, EMEA, and APAC. She discusses balancing creativity with data, scaling campaigns with localization, aligning cross-functional teams, leveraging AI for efficiency, a...
In this exclusive interview, Vidya Sawhny, Head of Product Marketing for Provider Mobility at Cisco Systems, shares her 19+ year journey driving innovation, AI, and mobility solutions. From scaling global GTM strategies to launching multi-agentic AI frameworks, hybrid cloud solutions, data center an...
Jessica Primanzon, a seasoned marketing leader, shares her evolution from event marketing to driving global campaigns in SaaS, healthcare, and IT. In this interview, she discusses aligning marketing with revenue goals, crafting impactful thought leadership, scaling personalization with AI, and leadi...
Tune into an insightful conversation with Andreea Mandeal, a seasoned marketer, as she reflects on her journey from the early days at an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms. She shares invaluable insights on how storytelling can elevate brand presence, ...
Dina Badran, Marketing Manager at Exabeam, brings over 10 years of experience in IT marketing at Microsoft, Oracle, and IBM. She shares insights on driving pipeline growth through demand generation, ABM, and integrated campaigns, highlighting how strategic marketing creates impact and builds trust i...