B2B buying has become more social than ever. Before making purchasing decisions, buyers increasingly turn to LinkedIn, online communities, customer reviews, and trusted industry voices to research solutions and validate vendors. Modern buyers value authentic conversations and peer recommendations ov...
Laura Blewitt, Senior Manager of Demand Generation at Cloudera, shares how her journalism background has shaped her approach to modern B2B marketing. She discusses why AI demands greater accuracy, alignment, and trust; how Generative Engine Optimization (GEO) is redefining content strategy; and the ...
Aisling Purcell, Senior Marketing Manager, EMEA at Autodesk, shares how she leads integrated B2B marketing in complex, global markets. In this conversation, she explores aligning brand and demand, driving pipeline through collaboration, balancing creativity with analytics, and using customer advocac...
B2B marketing is entering a new era of precision, agility, and meaningful connection. The breakthroughs of 2025 have reshaped how businesses build trust, influence buying committees, and convert intent into revenue. As we move into 2026, the brands that win will be those that combine data intelligen...
Ritu Rungta, Head of Marketing at Black Box, with 20 years of experience, shares her journey from storytelling and brand building to driving revenue influence and strategic repositioning. She discusses balancing global strategy with local relevance, leveraging AI and data-driven insights, fostering ...