Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...
Bala Desikamani, VP of Global Marketing Operations & Strategy at Temenos, shares his journey from web marketing to leading global roles in high-growth B2B SaaS firms. He discusses building scalable GTM strategies, balancing brand and demand, accelerating pipeline, leveraging AI, and aligning rev...