In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...
Greg Acquavella, Director of Revenue Marketing & AI Strategy at Commvault, shares his journey across ABM/ABX, field, and revenue marketing within complex enterprise environments. He discusses how he connects marketing strategy to real revenue impact, modernizes go-to-market motions through accou...
Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ambition to leading globally scaled, high-impact teams. Cristy unpacks how modern marketing has moved beyond MQLs to become a core driver of pi...
Rajat Setia, AVP of Marketing at PeopleStrong, shares her journey from content and product marketing to orchestrating integrated GTM strategies. She discusses aligning brand, product, and content initiatives, leveraging AI and personalization at scale, navigating multi-touch customer journeys, drivi...
Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...