Rajat Setia, AVP of Marketing at PeopleStrong, shares her journey from content and product marketing to orchestrating integrated GTM strategies. She discusses aligning brand, product, and content initiatives, leveraging AI and personalization at scale, navigating multi-touch customer journeys, drivi...
Marcelo Flores, Global Growth Marketing Leader at GoCardless, shares his journey from PR in Bolivia to driving B2B SaaS growth across global markets. He dives into customer-centric marketing, cross-functional alignment, the power of segmentation, practical ABM strategies, and how AI, trust, and educ...
Bala Desikamani, VP of Global Marketing Operations & Strategy at Temenos, shares his journey from web marketing to leading global roles in high-growth B2B SaaS firms. He discusses building scalable GTM strategies, balancing brand and demand, accelerating pipeline, leveraging AI, and aligning rev...