iTech-Series_Shreya-Bhatnagar

From Visibility to Influence: Shreya Bhatnagar on the Future of Enterprise Marketing

Shreya Bhatnagar, Head of Marketing – India at Automation Anywhere, shares insights on the evolving role of enterprise marketing across AI, customer advocacy, revenue alignment, and digital transformation. She discusses building trust at scale, creating meaningful customer experiences, leverag...

iTech-Series_Paula-Medeiros

Beyond Multichannel: Paula Medeiros on What True Integrated Marketing Really Means

In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains how aligning strategy with execution, balancing brand and revenue goals, and leveraging data and AI...

ITECH-SERIES-Podcast_Cristy-Garcia

The Marketing Strategist: Cristy Garcia on Brand Lift, Revenue Impact & the Future of AI in Marketing

Tune in to our exclusive iTech Series Fireside Chat with Cristy Garcia, CMO at impact.com, as she traces her two-decade marketing journey, from early career ambition to leading globally scaled, high-impact teams. Cristy unpacks how modern marketing has moved beyond MQLs to become a core driver of pi...