In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing functions from scratch, driving cross-functional alig...
In this interview, Angela Borseti, Senior Marketing Manager at OpenText, explains how modern marketing has become a strategic growth engine within integrated GTM models. She highlights global-regional alignment, the shift from lead volume to account-based value, revenue-focused metrics, AI-powered d...
Are you struggling to keep your sales pipeline consistently filled with qualified leads? Many businesses face this challenge, leading to unpredictable revenue, lower conversion rates, and high customer acquisition costs. The solution is a strategic, data-driven sales pipeline generation approach tha...
Dawn Liu, APAC Field Marketing Lead for IBM’s Data & AI portfolio, shares her journey from digital, social, and event marketing to leading integrated field and ecosystem campaigns. She discusses driving customer-centric engagement, leveraging AI for smarter targeting, aligning cross-functional r...
Jul 11
Audience-First Marketing: Chelsea Shamy-Calder on Strategy, Storytelling, and Staying Curious
Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, audience-first storytelling, the evolving role of AI, and how empathy, dat...