Marta George, Head of EMEA ABM Programmes at Ping Identity, shares her journey from event marketing to building high-impact, personalised ABM programs across EMEA. In this conversation, she dives into the buyer’s journey, cross-functional alignment, brand-to-demand strategy, and how AI and agi...
Riccardo Sponza, a seasoned global marketing leader, shares his journey across EMEA and APAC, driving brand awareness, demand generation, and customer marketing. He dives into aligning marketing with sales and customer success, leveraging AI and intent data for ABM, and balancing brand-building with...