Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ICP design, full-funnel orchestration, cross-functional GTM alignment, an...
Let’s face it: B2B selling has never been easy. Today’s buyers are more informed, selective, and demanding, making it harder for sales reps to succeed. To win, sellers need more than product knowledge; they need guidance, tools, content, and support to personalize interactions and navigate complex s...
Lalitha Ram, Director of Field and Account-Based Marketing at Fujitsu, shares her journey of transforming marketing into a strategic growth engine. She discusses evolving field marketing into a revenue catalyst, leveraging data intelligence and intent signals for precision targeting, achieving cross...
Dawn Liu, APAC Field Marketing Lead for IBM’s Data & AI portfolio, shares her journey from digital, social, and event marketing to leading integrated field and ecosystem campaigns. She discusses driving customer-centric engagement, leveraging AI for smarter targeting, aligning cross-functional r...
Marketing and sales are two sides of the same revenue-generating coin: marketing attracts potential customers, while sales nurtures and converts them. When these teams work in isolation, opportunities are often missed, and growth stalls. The true impact happens when they align, creating a seamless c...