Kristen Rice, Senior Marketing AI Initiatives Manager at Okta, explores how data, AI, experimentation, and cross-functional alignment can transform modern growth marketing. From building connected GTM strategies and demand generation engines to turning complex data into actionable insights, Kristen ...
Gigi Chong, Growth Marketing Manager, Asia Pacific at JAGGAER, shares hard-earned lessons from leading growth marketing across APAC’s diverse markets. She explores how marketers can balance global scale with local relevance, align around revenue, build enduring brands, harness AI responsibly, ...
Melanie Morris, Senior Director of Marketing, North America at Backbase, shares insights on scaling growth in complex B2B environments, emphasizing cross-functional alignment, sales and marketing collaboration, and talent development. She also discusses global campaign execution, improving lead qual...