Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a prominent ABM strategist. She harnesses cutting-edge data integration and analytics to achieve ABM success. Discover her insights on team alignment, opti...
Corina Niculescu, Customer Marketing Campaigns Manager at Bitdefender, shares her extensive 15-year journey in B2B marketing across diverse industries. She discusses aligning global GTM strategies with local markets, fostering cross-functional collaboration, executing impactful growth programs, and ...
In this interview, Majd Al Jayyousi, Senior Marketing Manager at CM.com, shares her insights on navigating the tech industry’s revenue-driven marketing initiatives, aligning marketing with sales and customer success, and deploying AI-driven, hyper-personalized experiences for seamless customer...
Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing strategies, and how to incorporate AI without losing the human element in marketing. Welcom...
Victoria Kouyoumjian, a seasoned product marketing leader shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns, leadership, and much more. It’s a pleasure having y...