Nitu Sharma, Head of Marketing at Iron Mountain India, shares her journey from computer science engineer to marketing leader. She offers her insights into B2B marketing evolution, the power of personalization, data-driven strategies, and leveraging technology for impactful initiatives. Welcome to th...
Vaidehi Singh, Global Marketing Director at Exela Technologies and a seasoned go-to-market leader offers valuable insights into customer-centric strategies, the impact of AI and automation, growth marketing, customer success, and fostering cross-team collaboration for impactful results. Welcome to t...
Yuri Fiaschi, a strategic partnerships and GTM expert, shares his insights on market entry, team alignment, regional nuances, and using AI for effective GTM and business growth. Yuri, it’s great to have you for this Q&A interview. Tell us about yourself and your journey to becoming a go-to...
Kenny Lee, a Marketing Expert, Consultant and Go-To-Market Leader with 25 years of experience, shares his insights on driving business transformation and aligning marketing with sales and product functions to achieve impactful growth. Kenny, it’s wonderful having you on this interview series. ...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) strategy, include various roles such as Implementation Engineers, Solution Architects, Pre-Sales Engineers, customer ...
