Is marketing a combat tool? In today’s competitive B2B landscape, it certainly can feel like one. With crowded markets, longer buying cycles, and decision-makers overwhelmed by content, traditional campaigns often struggle to stand out. Rooted in unconventional, surprise-driven guerrilla marketing ...
Nov 17
Bringing Creativity to B2B: Meenakshi Nilakantan on Field Marketing, Content, and Global GTM Success
Meenakshi Nilakantan, Senior Manager of Field Marketing EMEA at Sirion, shares her journey from working on content creation, digital marketing, events, and campaigns to leading global B2B marketing initiatives across geographies. She discusses the evolution of field marketing beyond events, building...
