iTech-Series_Tejinder-Dhillon

Tejinder Dhillon on Driving Growth Through Data, Brand, and Customer-Centric Marketing

In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand building with demand generation to leveraging AI, customer insights, and cross-f...

Guest Article by Atul Sharma

Endurance Is the New Growth Lever in B2B

Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by singular breakthroughs and more by the ability to persist, adapt, and absorb pressure over time. There’s ...