A strong B2B brand does more than create recognition. It shapes how buyers perceive value, evaluate options, and make decisions. As B2B buying journeys become more complex, companies need brand strategies that connect positioning, messaging, buyer needs, and business priorities. Building brand equit...
As enterprise marketing evolves, success increasingly depends on connecting AI, ABM, brand, and revenue into one cohesive growth strategy. In our latest interview, Ayano Sakuma, Enterprise Marketing leader at Couchbase, shares her perspective on building market trust, aligning revenue teams, using A...
Jul 14
Building Regional Marketing Engines: Ayaan Mohamud on GTM Strategy, AI, and Human-Centric B2B Growth
In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
In this interview edition, Melinda Stuart, Principal, Enterprise Marketing, Emerging Technology at Optus, shares practical lessons on building successful GTM strategies through local market understanding, cross-functional alignment, and measurable business outcomes. She also explores scaling global ...
In this edition of the interview series, Kunnal Arora, Director of Marketing at Brillio, shares his perspectives on transforming marketing into a strategic growth engine. He discusses account-based marketing, go-to-market execution, sales alignment, AI-driven decision-making, customer expansion, and...