Signal-based GTM is redefining how B2B revenue teams generate pipeline in an era where volume-based outreach no longer works. As buyers conduct most of their research anonymously and engage with vendors later in the journey, timing has become a critical competitive advantage. Instead of relying on s...
In this edition of our interview series, Tejinder Dhillon, Head of Marketing UK&I at NetApp, shares insights drawn from her experience spanning regions, functions, and growth-focused strategies. From balancing brand building with demand generation to leveraging AI, customer insights, and cross-f...
Geopolitics today is a masterclass in prolonged competition. Conflicts are no longer short, decisive events; they’re sustained, multi-layered, and resource-intensive. Outcomes are shaped less by singular breakthroughs and more by the ability to persist, adapt, and absorb pressure over time. There’s ...
