With over half of B2B decision-makers using smartphones for research, mobile-first experiences now shape how buyers discover, evaluate, and engage with brands. Your website sits at the center of this shift, acting as the foundation for every mobile interaction. A fast, responsive, and user-friendly ...
Over the past two years, the B2B go-to-market strategy has undergone a fundamental shift. What once drove campaigns and activity metrics now defines systems, alignment, and measurable revenue impact. Marketing is a core driver of pipeline, growth, and customer value. Through interviews with global m...
In this edition of iTechSeries Unplugged, Ashish Chaudhry, Director, Field Marketing at Clarivate, shares his journey from execution-focused marketing to orchestrating strategic growth. He explores the evolving role of field marketing, the importance of alignment across GTM teams, and how brand, dem...
The modern B2B buyer journey is no longer linear or seller-controlled. Today’s buyers conduct extensive research, compare vendors, and form strong opinions long before engaging with sales. With multiple stakeholders involved and digital touchpoints influencing every decision, marketers must have a d...
What transforms marketing from a support function into a growth engine? In this episode of the iTech Series Fireside Chat, Patricia Harris shares powerful insights on how modern marketing leaders are reshaping go-to-market strategies in today’s complex B2B landscape. Patricia explains how buyer beh...