Every B2B company aims to attract more customers and increase revenue, but generating high-quality leads in this space remains a significant challenge. As sales reps navigate the complexities of lead generation, they encounter difficulties that often extend beyond their control. From heightened scru...
B2B intent data lets you understand your customers’ buying journey and behavior, enabling you to craft more personalized and effective content campaigns. Traditional marketing strategies just don’t cut it anymore—today, success depends on leveraging buyer intent data to fuel lead and sales pipeline ...
In B2B sales, targeting and engaging the right individuals is essential for driving company growth. Account-based selling (ABS) and account-based sales approaches enable sales teams to focus on cultivating long-term relationships with key organizations, maximizing profitability. Understanding this a...
Gaurav Gupta, a seasoned marketing leader shares his journey as a go-to-market leader, offering insights into data-driven decisions, ABM, AI integration, and the evolution of strategic marketing initiatives. Gaurav, it’s a pleasure to have you on the GTM Library. Could you tell us a bit about yourse...
Caroline Quinn, account-based marketer at Cloudflare, shares her journey from building ABM programs to scaling impactful demand generation with an ABM lens. Discover her insights on aligning ABM to your revenue goals and designing the best-fit ABM program for your unique organization. It’s wonderful...