The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his journey from engineering to becoming a B2B marketing leader. He delves into the role of account-based marketing (ABM), listening to t...
In B2B marketing, the quest for perfecting marketing strategies and solutions is unending. Various technological tools have been utilized to enhance the effectiveness of marketing approaches. One approach gaining significant traction is the implementation of artificial intelligence-based personaliza...
Aug 05
iTech Series Unplugged Interview with Armando Diana, Director of Product Marketing at Fortinet
Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and more. Armando, thank you for joining us on this interview series. Could you tell us a bit about yours...
No matter what your business is, without sales conversions, success remains elusive. While this is a universal truth, the challenge lies in how B2B enterprises can achieve optimal sales conversions. B2B intent data consists of behavioral signals that identify prospects at the account or buyer level ...
Amber Bogie, Director of GTM & Account-Based Innovation at GoTo, shares her marketing journey, GTM expertise, and insights for fostering better collaboration within revenue teams. Welcome, Amber! You’ve had a fascinating journey in marketing. Tell us how those experiences have shaped your ...