Gaurav Gupta, a seasoned marketing leader shares his journey as a go-to-market leader, offering insights into data-driven decisions, ABM, AI integration, and the evolution of strategic marketing initiatives. Gaurav, it’s a pleasure to have you on the GTM Library. Could you tell us a bit about yourse...
Caroline Quinn, account-based marketer at Cloudflare, shares her journey from building ABM programs to scaling impactful demand generation with an ABM lens. Discover her insights on aligning ABM to your revenue goals and designing the best-fit ABM program for your unique organization. It’s wonderful...
The latest episode of the iTech Series Fireside Chat features Winfried Schultz, a seasoned marketing professional with over three decades of experience. He shares his journey from engineering to becoming a B2B marketing leader. He delves into the role of account-based marketing (ABM), listening to t...
In B2B marketing, the quest for perfecting marketing strategies and solutions is unending. Various technological tools have been utilized to enhance the effectiveness of marketing approaches. One approach gaining significant traction is the implementation of artificial intelligence-based personaliza...
Aug 05
iTech Series Unplugged Interview with Armando Diana, Director of Product Marketing at Fortinet
Armando Diana, Director of Product Marketing at Fortinet, shares insights on go-to-market strategies, aligning marketing with sales, product value propositions, revenue growth, sales enablement, and more. Armando, thank you for joining us on this interview series. Could you tell us a bit about yours...