Vineeta Makhija shares her journey from digital marketing enthusiast to B2B marketing leader. She discusses the evolution of ABM, the role of data and AI in driving revenue, and how aligning marketing with sales fosters impactful, customer-centric go-to-market strategies. Vineeta, it’s a pleasure to ...
Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over 25 years of experience, she delves into evolving marketing landscapes, ...
Emre Onat, Senior Marketing Manager at Forcepoint, has 16+ years of experience in cybersecurity and IT, specializing in ABM, lead management, and campaign execution. He shares insights on aligning marketing ...
Varun Gopalakrishnan, a Growth Marketing Leader for UKI at a leading network products and services provider, takes us through his 15-year journey from Sales Development Representative to Growth Marketing in ...
Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares insights on modern field marketing, AI-driven engagement, and revenue impact. She explores strategic event selection, campaign optimization, and GTM challenges ...
Cleanne Serrao, Field Marketing Lead for APMEA & Europe at Securonix, brings 14 years of expertise across digital, account, and field marketing. She shares insights on the evolution of field ...
Charline Fahed, a seasoned marketing leader, brings 14 years of experience in marketing, media sales, and journalism. She shares insights on navigating GTM challenges in the META region, aligning marketing ...
