Jordan Linford, Head of Global Demand Generation at Semrush, shares the shift from MQLs to MQAs, the role of sales-marketing alignment, tailoring ABM by industry, integrating AI without losing authenticity, and creating scalable demand generation programs grounded in real buyer behavior and measurable outcomes. ...
Jessica Primanzon, a seasoned marketing leader, shares her evolution from event marketing to driving global campaigns in SaaS, healthcare, and IT. In this interview, she discusses aligning marketing with revenue ...
Roberto Louback, Senior Regional Marketing Manager at AppsFlyer, shares his 17-year journey leading marketing across EMEA and LATAM. He discusses building ABM and field marketing strategies at scale, adapting to ...
Pooja Raj, Global ABM & Client Experience Leader at IBM, shares her journey from campaign execution to leading strategic, customer-centric ABM across global markets. In this conversation, she unpacks how ...
Ahmed ElHamouly, Managing Director at Boomi, shares his journey of building and leading go-to-market teams across diverse regions over the past two decades. In this conversation, he delves into his ...
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into ...
Chelsea Shamy-Calder, Senior Marketing Campaign Manager at SAS, shares her journey from PR aspirations to leading marketing efforts in the technology sector. In this candid conversation, she explores strategic prioritization, ...
