In this exclusive interview, Jessica Pantages, Vice President of Corporate Marketing at Egnyte, shares how modern marketing has evolved from a creative support function into a revenue-driving business system and why governed AI, operational velocity, and strategic storytelling are critical to building trust, aligning ...
Lisa Andreeva, Account-Based Marketing Manager at IFS, shares how she builds ABM with strategic depth, human insight, and customer focus. In this conversation, she explores designing account-specific strategies, scaling ABM ...
Oriana Cardona, Marketing Director, France, at Factorial, shares how she blends data, creativity, and customer insight to build high-precision marketing engines. In this conversation, she discusses the foundations of effective ...
Shaleen Dhrobra, Head of Marketing at Amazon Web Services (AWS) with experience across enterprises and high-growth startups, shares how she has shaped marketing into a brand-to-revenue growth engine. She discusses balancing short-term revenue ...
In this interview, Olga Noha, Global VP of Integrated Marketing and Brand Strategy at Creatio, shares how brand, product, and GTM teams can build a unified growth engine and why ...
Julie Thomson, Senior Field Marketing Manager, UKI at Exabeam, shares her journey from campaign execution to leading regional and field marketing across EMEA, APAC, and the UKI. She discusses balancing ...
Meenakshi Nilakantan, Senior Manager of Field Marketing EMEA at Sirion, shares her journey from working on content creation, digital marketing, events, and campaigns to leading global B2B marketing initiatives across ...
