Mariette Snyman, Marketing Director ANZ at IFS, shares her perspective shaped by over two decades of leading marketing across complex enterprise environments. She explores how intent-driven ABM evolves into account-based experience, why trust and coherence accelerate buying decisions, and how alignment among marketing, sales, ...
In this interview, Jeff Richard, Regional Marketing Head & Director-Southeast Asia at Razorpay, shares how marketing has evolved from an execution-led function into a central growth and decision-making engine. He ...
Sloan Newman, North American ABM Manager at NTT DATA, shares his journey from international agency experience to leading award-winning marketing programs. In this conversation, he discusses account-centric strategies at scale, ...
Elizabeth Shen, Marketing Manager for SEA & AEC at Kaspersky, shares her journey from sales to regional marketing leadership across Asia, bringing a strong commercial perspective to her work. In ...
Livia Catania, an executive engagement marketing manager with experience across EMEA, shares her journey from law and journalism to designing high-impact CxO programs. In this interview, she explores how trust, ...
In this interview, Nikolaj Sørensen, Senior Marketing Manager for the Nordics and Baltics at CM.com, shares his journey from traditional B2B marketing execution to owning go-to-market impact. He discusses marketing’s ...
Rashmi Nambiar, Marketing Leader for Developer Growth Programs at AWS, shares her journey from classical marketing foundations to building community-powered growth at a global scale. In this interview, she explains ...
