Honni Marks, Senior ABM Global Program Manager at Red Hat, shares her journey from full-stack marketing to spearheading Account-Based Marketing strategies. She explores the art of 1:1 personalization, the vital role of cross-team collaboration, the practical application of AI in B2B marketing, and the ...
Christiane Greilach, Global Senior Marketing Manager at Autodesk, shares her journey from operations and strategic planning to leading brand innovation, digital marketing, and creative strategy across both B2B and B2C. ...
Anam Hilal, a marketing leader, shares her journey from B2B event sales to leading global account-based marketing (ABM) and audience experience strategies. She dives into the art of balancing global ...
Kaya Adams, a Seasoned Marketing Leader, shares her journey from sales to leading global demand generation, marketing operations, and sales enablement teams. She dives into balancing data and creativity, driving ...
Surbhi Sharma, Global Campaigns Lead at Thoughtworks, shares her journey leading global campaigns and ABM initiatives across regions. She dives into the art of balancing global consistency with regional relevance, ...
Soumyajit Dey, Global Head of Digital Campaign Delivery & AI for Marketing at Thoughtworks, shares his journey as a digital-first marketing leader. He explores the intersection of AI, creativity, and ...
Annie Arora, Account-Based Marketing Manager at Icertis, brings extensive experience in ABM, customer marketing, and integrated campaigns. She shares insights on aligning marketing with revenue, driving personalized engagement, and building ...
