Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing leader delivering integrated marketing strategies for predominantly global tech brands. She discusses the evolution ...
Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing brand-building with lead generation, and ...
Jacqueline Basil, a seasoned product marketer, shares her journey from startup marketer to expert in customer-centric strategies for global enterprises. She discusses the evolution of product marketing in integrated revenue ...
Mandeep Taunk, Co-Founder and Chief Growth Officer of CodeConductor shares his journey from marketer to entrepreneur and highlights the significance of GTM strategies. He discusses leveraging customer data for growth, ...
Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a prominent ABM strategist. She harnesses cutting-edge data integration and analytics ...
Corina Niculescu, Customer Marketing Campaigns Manager at Bitdefender, shares her extensive 15-year journey in B2B marketing across diverse industries. She discusses aligning global GTM strategies with local markets, fostering cross-functional ...
