Martin Lloyd, Demand Generation Director at FICO, brings over 15 years of experience in building high-performing teams and driving full-funnel demand generation in SaaS. He discusses the evolving role of marketing in revenue organizations, the impact of ABM on pipeline growth, and the power ...
Avishek Chakrobarty, Head of Global ABM Centre of Excellence at Kyndryl, shares his journey from enterprise sales to working on ABM and Growth Marketing roles. He discusses the evolution of ...
Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience driving marketing strategies for global enterprises. In this interview, he ...
Sammie Norman, a seasoned marketer with over 11 years of experience in B2B software marketing, discusses her journey from hands-on roles at tech start-ups to leading strategic field marketing initiatives. ...
Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing ...
Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing brand-building with lead generation, and ...
Jacqueline Basil, a seasoned product marketer, shares her journey from startup marketer to expert in customer-centric strategies for global enterprises. She discusses the evolution of product marketing in integrated revenue ...
