Interviews

Account Based Marketing

Saurabh Khadilkar

March 27, 2025March 27, 2025

Vineeta Makhija shares her journey from digital marketing enthusiast to B2B marketing leader. She discusses the evolution of ABM, the role of data and AI in driving revenue, and how aligning marketing with sales fosters impactful, customer-centric go-to-market strategies. Vineeta, it’s a pleasure to ...

Go-To-Market

Navigating AI and GTM Strategies with Samta Bansal

March 26, 2025March 26, 2025

Samta Bansal, a seasoned marketing leader, shares her insights on navigating global marketing strategies and AI-driven GTM approaches. With over 25 years of experience, she delves into evolving marketing landscapes, ...

Brand To Demand

ABM, Pipeline Growth & Customer Retention: Emre Onat on Marketing as a Revenue Enabler

March 25, 2025March 25, 2025

Emre Onat, Senior Marketing Manager at Forcepoint, has 16+ years of experience in cybersecurity and IT, specializing in ABM, lead management, and campaign execution. He shares insights on aligning marketing ...

Brand To Demand

Marketing That Moves the Needle: Varun Gopalakrishnan on Strategy, Tech, and Execution

March 21, 2025March 25, 2025

Varun Gopalakrishnan, a Growth Marketing Leader for UKI at a leading network products and services provider, takes us through his 15-year journey from Sales Development Representative to Growth Marketing in ...

Demand Generation

From Booths to Business Growth: Deepika Vani’s Blueprint for Field Marketing Success

March 19, 2025March 19, 2025

Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares insights on modern field marketing, AI-driven engagement, and revenue impact. She explores strategic event selection, campaign optimization, and GTM challenges ...

Demand Generation

Driving Revenue with Field Marketing – A Conversation with Cleanne Serrao from Securonix

March 18, 2025March 18, 2025

Cleanne Serrao, Field Marketing Lead for APMEA & Europe at Securonix, brings 14 years of expertise across digital, account, and field marketing. She shares insights on the evolution of field ...

Brand To Demand

Growth-Driven Marketing: Charline Fahed on Sales, AI, and Regional Strategies

March 10, 2025March 10, 2025

Charline Fahed, a seasoned marketing leader, brings 14 years of experience in marketing, media sales, and journalism. She shares insights on navigating GTM challenges in the META region, aligning marketing ...