In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing functions from scratch, driving cross-functional alignment, leveraging AI for smarter decisions, and creating customer-centric ...
Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency with local relevance, leveraging AI ...
Ashleigh Betvardeh, Senior Marketing Manager, Demand APAC at Kaseya, shares her journey from digital marketing roots to driving integrated, revenue-focused strategies. She explores demand generation beyond lead volume, scales ABM ...
In this interview, Angela Borseti, Senior Marketing Manager at OpenText, explains how modern marketing has become a strategic growth engine within integrated GTM models. She highlights global-regional alignment, the shift ...
Ben Weiss, Revenue Marketing Manager – North America at Imprivata, shares his journey from tech support to revenue-focused marketing leadership. He explores marketing’s evolution from lead generation to full-funnel growth, ...
In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains ...
Mariette Snyman, Marketing Director ANZ at IFS, shares her perspective shaped by over two decades of leading marketing across complex enterprise environments. She explores how intent-driven ABM evolves into account-based ...
