Avishek Chakrobarty, Head of Global ABM Centre of Excellence at Kyndryl, shares his journey from enterprise sales to working on ABM and Growth Marketing roles. He discusses the evolution of ABM, the importance of sales-marketing alignment, and how AI-powered insights are transforming customer engage...
Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience driving marketing strategies for global enterprises. In this interview, he explores the evolution of ABM, the balance between personalization and scale, and how data...
Sammie Norman, a seasoned marketer with over 11 years of experience in B2B software marketing, discusses her journey from hands-on roles at tech start-ups to leading strategic field marketing initiatives. She highlights the evolving role of field marketing, integrating data-driven strategies, leadin...
Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing leader delivering integrated marketing strategies for predominantly global tech brands. She discusses the evolution ...
Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing brand-building with lead generation, and integrating AI tools. Pat also reflects on impactful campaigns and offers valuabl...