Shannon Powers from HPE shares her insights on the importance of cross-functional collaboration, personalized outreach, and leadership in driving GTM success. It’s wonderful to have you here, Shannon. Could you please share more about yourself and your journey in marketing? It’s great to be here! I’...
Stuart Brinicombe, VP of GTM Strategy, Global Partner Sales & Field Enablement at Couchbase, shares insights on orchestrating and coordinating cross-functional teams, adapting GTM strategies to market dynamics, navigating regional considerations, and more. Welcome, Stuart! Could you tell us a li...
Priyanka Jaswani, Portfolio Marketing Manager at GBM, shares her insights on crafting impactful marketing campaigns, the impact of RevOps, enhancing customer experiences, integrating AI tools, and more. It’s wonderful having you, Priyanka. Tell us about yourself and your marketing journey. Thrilled ...
Amber Bogie, Director of GTM & Account-Based Innovation at GoTo, shares her marketing journey, GTM expertise, and insights for fostering better collaboration within revenue teams. Welcome, Amber! You’ve had a fascinating journey in marketing. Tell us how those experiences have shaped your ...
Jul 03
iTech Series Unplugged Interview with Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo
Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo, discusses the complexities of GTM strategy, partner marketing, budget efficiency, the marketing technology stack, and more. Natalia, we’re delighted to have you for this interview. Can you tell us about your journey as a marketing exp...