Amber Bogie, Director of GTM & Account-Based Innovation at GoTo, shares her marketing journey, GTM expertise, and insights for fostering better collaboration within revenue teams. Welcome, Amber! You’ve had a fascinating journey in marketing. Tell us how those experiences have shaped your ...
Jul 03
iTech Series Unplugged Interview with Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo
Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo, discusses the complexities of GTM strategy, partner marketing, budget efficiency, the marketing technology stack, and more. Natalia, we’re delighted to have you for this interview. Can you tell us about your journey as a marketing exp...
Jul 02
iTech Series Unplugged Interview with Dina El Banna, Senior Director of Sales Excellence at Avaya
Dina El Banna, Senior Director of Sales Excellence at Avaya, discusses GTM strategies, customer-centric sales, AI’s impact, and enhancing customer journeys with iTechSeries. Welcome, Dina! With your extensive experience in marketing and sales roles, tell us a bit about yourself and your curren...
Steve Armenti, VP of Revenue Marketing at DigitalOcean, shares his insights on personalized ABM, revenue alignment, and optimizing marketing strategies with iTech Series. It’s fantastic to have you on this interview series, Steve. Your journey to becoming a revenue marketing leader and expert sounds...
Adriana Vîrlan, Growth Marketer at Sessions, shares her insights on growth marketing, GTM alignment, assessing the tech adoption landscape, marketing adaptability, and more. Adriana, welcome to this interview series. We are curious to know about your journey in this ever-evolving world of marketing....