Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is moving closer to the marketing function. In this conversation, Suraj Atreya, Enterprise Marketing & Go-To-Market Leader, shares how modern ...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving ...
In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing ...
Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency with local relevance, leveraging AI ...
Ashleigh Betvardeh, Senior Marketing Manager, Demand APAC at Kaseya, shares her journey from digital marketing roots to driving integrated, revenue-focused strategies. She explores demand generation beyond lead volume, scales ABM ...
In this interview, Angela Borseti, Senior Marketing Manager at OpenText, explains how modern marketing has become a strategic growth engine within integrated GTM models. She highlights global-regional alignment, the shift ...
Ben Weiss, Revenue Marketing Manager – North America at Imprivata, shares his journey from tech support to revenue-focused marketing leadership. He explores marketing’s evolution from lead generation to full-funnel growth, ...
