Ben Weiss, Revenue Marketing Manager – North America at Imprivata, shares his journey from tech support to revenue-focused marketing leadership. He explores marketing’s evolution from lead generation to full-funnel growth, the importance of sales alignment, data-informed decision-making, field marketing ROI, and using AI strategically ...
In this interview, Paula Medeiros, Global Growth and Paid Media Senior Marketing Manager at Palo Alto Networks, shares her perspective on integrated marketing as a scalable growth engine. She explains ...
Mariette Snyman, Marketing Director ANZ at IFS, shares her perspective shaped by over two decades of leading marketing across complex enterprise environments. She explores how intent-driven ABM evolves into account-based ...
In this interview, Jeff Richard, Regional Marketing Head & Director-Southeast Asia at Razorpay, shares how marketing has evolved from an execution-led function into a central growth and decision-making engine. He ...
Sloan Newman, North American ABM Manager at NTT DATA, shares his journey from international agency experience to leading award-winning marketing programs. In this conversation, he discusses account-centric strategies at scale, ...
Elizabeth Shen, Marketing Manager for SEA & AEC at Kaspersky, shares her journey from sales to regional marketing leadership across Asia, bringing a strong commercial perspective to her work. In ...
Livia Catania, an executive engagement marketing manager with experience across EMEA, shares her journey from law and journalism to designing high-impact CxO programs. In this interview, she explores how trust, ...
