In this edition of iTechSeries Unplugged Interview, Jessica Jackson, Field Marketing Manager at Harness, shares insights on blending digital strategy with human connection to drive demand. From leveraging data and personalization to prioritizing events and ecosystem marketing, she explores how integrated approaches build trust, ...
In this interview, Katie Marcham, VP of Marketing at ThoughtSpot, discusses how modern marketing is evolving into a revenue-driving function powered by data, AI, and strong GTM alignment. She shares ...
In this exclusive interview, Gokul Suresh, Head of Demand Generation at Whatfix, shares insights on scaling demand generation, building field marketing systems, and measuring impact beyond MQLs. He discusses evolving ...
Enterprise marketing leadership is entering a new phase. Buying environments are becoming more complex, ecosystems increasingly shape how solutions are adopted, and commercial accountability is moving closer to the marketing ...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving ...
In this exclusive interview, Vinny Sharma, Senior Director – Global Field & Channel Marketing at Securonix, shares her unconventional journey from commerce graduate to cybersecurity marketing strategist. She discusses building marketing ...
Alexandra Williams, Marketing Campaigns Director at Precisely, shares how global campaign strategy is evolving into a data-driven growth engine. She discusses balancing global brand consistency with local relevance, leveraging AI ...
