Guest Articles

Event Marketing

Saakshi Jain

October 31, 2024October 31, 2024

The Evolving Role of Events in Marketing Events have long been a cornerstone of marketing strategies, serving as platforms for brand dissemination and audience engagement. However, the landscape is changing. The rise of digital technologies and shifting consumer behaviors demand a more integrated, three-phased ...

Brand To Demand

ROI-volution: Evaluating How Campaigns Drive Profit and Cash Cows

October 16, 2024October 16, 2024

Organisations are increasingly investing in marketing campaigns to enhance brand visibility, engage customers, and drive sales. The effectiveness of these campaigns, however, is not merely about the immediate sparkle they ...

Demand Generation

Automation At The Risk Of Authenticity? In Marketing, It Is Possible To Have Both

September 12, 2024September 12, 2024

Business leaders in every industry know the data-driven “mantra” by now: leveraging data for unique insights drives action, and ultimately, growth. But for seasoned marketing leaders, unique insights aren’t good ...

Go-To-Market

The Essential Skills for Customer-Facing Technical Teams in B2B Technology Companies

July 18, 2024July 24, 2024

In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) strategy, include various roles such ...

Brand Management

Online Reputation Management Tactics for Advanced Marketers

June 26, 2024June 26, 2024

In the digital age, an organization’s reputation can make or break its success. With people reading and writing opinions online and also doing all kinds of research on the internet, ...