Lalitha Ram, Director of Field and Account-Based Marketing at Fujitsu, shares her journey of transforming marketing into a strategic growth engine. She discusses evolving field marketing into a revenue catalyst, leveraging data intelligence and intent signals for precision targeting, achieving cross...
Product launches are complex and costly, requiring precise coordination to build awareness, generate interest, and empower sales teams to perform effectively. In B2B organizations, marketing, enablement, and sales form the backbone of go-to-market (GTM) execution, each contributing uniquely: marketi...
Rajat Setia, AVP of Marketing at PeopleStrong, shares her journey from content and product marketing to orchestrating integrated GTM strategies. She discusses aligning brand, product, and content initiatives, leveraging AI and personalization at scale, navigating multi-touch customer journeys, drivi...
Carrie Heath, SVP of Global Marketing at Corsearch, shares her journey from shaping iconic consumer brands to leading marketing for B2B technology. She discusses driving global GTM strategies, leveraging AI for predictive insights and brand protection, balancing creativity with data-driven execution...
B2B product marketing is the backbone of business growth, helping companies position their products, communicate value, and drive conversions. Unlike B2C marketing, which targets individual consumers, B2B marketing focuses on engaging decision-makers within organizations. This means longer sales cyc...