Dive into the world of Go-to-Market (GTM) strategies with Adam Preis, Director of Product Solution Marketing at Ping Identity. In this iTech Series Fireside Chat, Adam shares his 15-year journey from tech to product marketing and explores the art of balancing global and local GTM strategies. He reve...
Nicolas Day, VP of Global Go-to-Market Strategy and Enablement at SentinelOne, shares his unconventional journey from bioorganic chemistry to tech leadership and how it shaped his approach to GTM. He discusses aligning product, sales, and marketing, leveraging AI, and crafting relatable narratives t...
B2B product marketing is the backbone of business growth, helping companies position their products, communicate value, and drive conversions. Unlike B2C marketing, which targets individual consumers, B2B marketing focuses on engaging decision-makers within organizations. This means longer sales cyc...
Aug 25
Scaling Global Go-to-Market Strategies with Local Relevance: A Conversation with Ranjana Pillai
Ranjana Pillai, Country Marketing Manager for India and Singapore at Indeed, reflects on her 13-year journey from researcher to go-to-market leader. In this conversation, she shares insights on embedding sustainability into marketing, balancing global consistency with local relevance, blending AI wi...
In this exclusive interview, Vidya Sawhny, Head of Product Marketing for Provider Mobility at Cisco Systems, shares her 19+ year journey driving innovation, AI, and mobility solutions. From scaling global GTM strategies to launching multi-agentic AI frameworks, hybrid cloud solutions, data center an...