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iTechSeries Staff Writer

October 30, 2025October 30, 2025

Let’s face it: B2B selling has never been easy. Today’s buyers are more informed, selective, and demanding, making it harder for sales reps to succeed. To win, sellers need more than product knowledge; they need guidance, tools, content, and support to personalize interactions and ...

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What Is Revenue Marketing? A Quick Read for B2B Marketers

October 28, 2025October 28, 2025

Introduction Revenue marketing is changing how businesses achieve growth. Unlike traditional marketing that focuses mainly on lead generation, it ties marketing efforts directly to revenue by aligning closely with sales ...

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Why Marketing and Sales Alignment Matter in 2026?

October 21, 2025October 30, 2025

Marketing and sales are two sides of the same revenue-generating coin: marketing attracts potential customers, while sales nurtures and converts them. When these teams work in isolation, opportunities are often ...

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GTM Enablement: How to Align Sales, Marketing, and Customer Success

October 20, 2025October 20, 2025

Product launches are complex and costly, requiring precise coordination to build awareness, generate interest, and empower sales teams to perform effectively. In B2B organizations, marketing, enablement, and sales form the ...

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Understanding Tech Buyers: Behavior, Preferences, and Decision-Making

October 14, 2025October 14, 2025

In today’s fast-paced and competitive tech landscape, understanding the mindset of tech buyers is essential. These decision-makers are navigating an overwhelming sea of options while balancing the need for innovation ...

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How Predictive Analytics Drives B2B Decision-Making & Revenue

October 8, 2025October 8, 2025

What if you could see the future of your B2B business? Predictive analytics makes that possible. This technology moves companies beyond simply reacting to past events and gives them the ...

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Programmatic Advertising Explained: How It Works and Why It Matters

October 1, 2025October 1, 2025

Programmatic advertising has transformed the way brands connect with audiences in the digital age. What once required manual negotiations and guesswork is now powered by AI, automation, and real-time data. ...