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iTechSeries Staff Writer

June 11, 2025June 11, 2025

Sales Qualified Leads (SQLs) are the lifeblood of any thriving sales process. Identifying and nurturing the right SQLs can significantly boost your revenue by turning prospects into loyal customers. To maximize the impact of your SQLs, it’s important to adopt smart strategies, like leveraging ...

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What is a Buying Group in B2B and Why Does It Matter?

June 2, 2025June 2, 2025

The B2B buying group has changed dramatically. No longer driven by a single decision-maker, today’s purchases are influenced by cross-functional teams made up of stakeholders from various departments. Yet, many ...

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How to Build a Successful Lead Generation Campaign in 2025

May 29, 2025May 29, 2025

A successful lead generation campaign is key to driving consistent business growth. That’s why many brands allocate more than half of their marketing budgets to it, recognizing its crucial role ...

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Top 10 Demand Generation Strategies for B2B Growth Success

May 28, 2025May 28, 2025

In today’s competitive market, crafting the right demand generation strategies is crucial for businesses aiming to drive qualified leads, boost brand awareness, and foster lasting relationships with prospects. By creating ...

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B2B Marketing Funnel: Stages, Strategies and Tips for 2025

May 21, 2025May 21, 2025

A well-optimized B2B marketing funnel is key to converting leads into loyal customers. By strategically nurturing leads through various stages—from awareness to purchase—you can boost your sales and drive growth. ...

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What is Display Advertising? 10 Tips for Better Conversion in B2B

May 14, 2025May 14, 2025

Display advertising is a form of online marketing that uses visual elements, like images, videos, and animations, to promote brands across websites and devices. Often appearing as banners, pop-ups, or ...

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Website Personalization Explained: Definition, Benefits & Importance

May 12, 2025May 13, 2025

In the B2B world, digital-first buyers expect the same level of personalization they experience in B2C. Generic websites just don’t cut it anymore. Today’s decision-makers want content, products, and solutions ...