Blogs

Blog

iTechSeries Staff Writer

March 24, 2025March 24, 2025

In the fast-evolving world of B2B marketing, staying ahead requires access to the right strategies, expert insights, and proven frameworks. The GTM Library offers a wealth of knowledge from industry leaders, covering everything from ABM and revenue operations to growth marketing and sales alignment. ...

Account Based Marketing

March 20, 2025March 24, 2025

The Account-Based Marketing Framework is the key to precision-driven B2B marketing. Instead of broad outreach, ABM targets high-value accounts, ensuring sales and marketing teams work in sync to engage key ...

Blog

How to Attract and Convert Leads with B2B Inbound Marketing Strategies

March 13, 2025March 13, 2025

Inbound marketing is more than just a sales tactic—it’s about building trust and fostering relationships with potential customers. By creating high-quality, engaging content, businesses can attract and educate their audience ...

Blog

How to Maximize the Impact of Your B2B Channel Marketing?

March 12, 2025March 12, 2025

Is your top lead-driving channel hiding in plain sight—perhaps within your ABM strategy? Dive into the world of B2B channel marketing with this guide. It demystifies key concepts, uncovers emerging ...

Blog

March 5, 2025March 18, 2025

B2B brand strategy goes beyond just logos and slogans—it’s about building trust, credibility, and a strong market presence. In an increasingly competitive landscape, standing out requires more than just a ...

Blog

B2B Revenue Operations: Best Practices for Data-Driven Insights

February 27, 2025February 27, 2025

Revenue Operations (RevOps) aligns sales, marketing, and customer success teams to optimize revenue growth. By ensuring these departments work cohesively, businesses can enhance operational efficiency and drive profits. However, implementing ...

Blog

Sales Funnel Optimization: 5 Strategies to Boost Conversions

February 24, 2025February 24, 2025

A well-optimized sales funnel is the backbone of successful B2B marketing. It streamlines the buyer’s journey, nurtures lead effectively, and boosts conversions. But simply generating leads isn’t enough—you need a ...