Building sustainable growth requires more than generating leads. Meet Connie Sellaro, Head of Marketing, ANZ, at Asana, who shares her insights on building go-to-market strategies that deliver sustainable revenue growth. She discusses sales and marketing alignment, revenue-driven field marketing, en...
Melanie Morris, Senior Director of Marketing, North America at Backbase, shares insights on scaling growth in complex B2B environments, emphasizing cross-functional alignment, sales and marketing collaboration, and talent development. She also discusses global campaign execution, improving lead qual...