In this interview, Angela Borseti, Senior Marketing Manager at OpenText, explains how modern marketing has become a strategic growth engine within integrated GTM models. She highlights global-regional alignment, the shift from lead volume to account-based value, revenue-focused metrics, AI-powered d...
Jul 17
Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into aligning marketing and sales, balancing global brand consistency with local ...
Jun 18
Shaping Regional Marketing with Data, Flexibility, and Focus–A Conversation with Alessandra Atria
Alessandra Atria, a senior field marketer, brings 15 years of experience in B2B marketing across SaaS, tech, and finance. She shares insights on driving revenue through regional demand strategies, evolving field marketing into a strategic function, and balancing brand, data, and human connection to ...