Soumyajit Dey, Global Head of Digital Campaign Delivery & AI for Marketing at Thoughtworks, shares his journey as a digital-first marketing leader. He explores the intersection of AI, creativity, and storytelling in global campaigns—offering insights into cross-functional collaboration, scalable...
Joshua Mathew, Head of Marketing at Cisco India, brings 18+ years of B2B marketing experience. He shares insights on balancing brand and demand, aligning sales and marketing through GTM collaboration, leveraging MarTech for ABM, and using AI to drive hyper-personalization—positioning marketing as a ...
Content personalization has become essential in today’s competitive landscape—generic content no longer cuts it. To truly stand out and engage customers, B2B content personalization is key. By tailoring your content to the specific needs and preferences of your audience, you create meaningful connec...
Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience driving marketing strategies for global enterprises. In this interview, he explores the evolution of ABM, the balance between personalization and scale, and how data...
B2B Technographic data represents a modern advancement in sales and marketing strategies for businesses operating in the B2B space. This approach focuses on analyzing and leveraging tech stack data—insights into the technological infrastructure and software stack of potential business clients. While...