Sammie Norman, a seasoned marketer with over 11 years of experience in B2B software marketing, discusses her journey from hands-on roles at tech start-ups to leading strategic field marketing initiatives. She highlights the evolving role of field marketing, integrating data-driven strategies, leadin...
In the technology sector, customer-facing technical teams are pivotal in driving business growth and ensuring customer satisfaction. These teams, often part of the Go-To-Market (GTM) strategy, include various roles such as Implementation Engineers, Solution Architects, Pre-Sales Engineers, customer ...
By
Swetha Kolli
April Weber, Integrated Marketing Lead at Infobip, shares her thoughts with iTech Series about the importance of business-to-human (B2H)Â approach to go-to-market. April, your journey to becoming a marketing leader is inspiring. Can you tell us more about it and your current role at Infobip? At Infob...