Marketing campaigns are evolving faster than ever, and 2026 promises to bring transformative changes for businesses looking to engage their audiences effectively. Advances in AI, data-driven personalization, and omnichannel strategies will redefine how brands connect with customers. Privacy regulati...
Dawn Liu, APAC Field Marketing Lead for IBM’s Data & AI portfolio, shares her journey from digital, social, and event marketing to leading integrated field and ecosystem campaigns. She discusses driving customer-centric engagement, leveraging AI for smarter targeting, aligning cross-functional r...
Jul 17
Campaigns, Culture & Cybersecurity: Julia Kertesz’s Blueprint for Impactful Global Marketing
Julia Kertesz, Senior Marketing Manager at Acronis, shares her journey from spearheading marketing for a family business to crafting high-impact campaigns for international corporations. In this conversation, she dives into aligning marketing and sales, balancing global brand consistency with local ...
Annie Arora, Account-Based Marketing Manager at Icertis, brings extensive experience in ABM, customer marketing, and integrated campaigns. She shares insights on aligning marketing with revenue, driving personalized engagement, and building strategic programs that accelerate pipeline growth and deep...