Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...
Oct 15
Scaling Campaigns, Brand Consistency, and Cross-Team Synergy: Camila Almeida on Growth Marketing
Camila Almeida, Senior Growth Marketing Manager at DeepL, shares her journey from journalism in Brazil to leading marketing strategies at global brands and a unicorn FinTech. She discusses scaling B2B campaigns, building brand trust, leveraging AI for actionable insights, balancing brand awareness w...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Karina Andrade, Demand Generation Marketing Manager, Americas at Hitachi Vantara, shares her journey from sales to leading multi-channel marketing across LATAM and global markets. She discusses turning intent into pipeline, building scalable data-led campaigns, aligning marketing and sales, adapting...
Aug 25
Scaling Global Go-to-Market Strategies with Local Relevance: A Conversation with Ranjana Pillai
Ranjana Pillai, Country Marketing Manager for India and Singapore at Indeed, reflects on her 13-year journey from researcher to go-to-market leader. In this conversation, she shares insights on embedding sustainability into marketing, balancing global consistency with local relevance, blending AI wi...
