In this interview edition, Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com, shares her journey from storytelling and consumer behaviour to building high-impact regional marketing functions. She discusses scaling global strategies across APAC, aligning GTM teams, driving B2B gro...
Julie Liu, Senior Vice President of Strategic Initiatives at AvePoint, shares her journey from consulting and market research to shaping resilient go-to-market systems. She discusses aligning long-term strategy with fast-moving markets, building connected revenue functions, and leveraging trusted da...
Oct 15
Scaling Campaigns, Brand Consistency, and Cross-Team Synergy: Camila Almeida on Growth Marketing
Camila Almeida, Senior Growth Marketing Manager at DeepL, shares her journey from journalism in Brazil to leading marketing strategies at global brands and a unicorn FinTech. She discusses scaling B2B campaigns, building brand trust, leveraging AI for actionable insights, balancing brand awareness w...
Oriana Brás, Head of Cross Marketing & Refunds at Fujitsu, shares her journey from integrated campaigns and loyalty programs to large-scale rebranding and enablement initiatives. She discusses scaling global programs with local relevance, leveraging AI for future-proof strategies, driving cross-...
Karina Andrade, Demand Generation Marketing Manager, Americas at Hitachi Vantara, shares her journey from sales to leading multi-channel marketing across LATAM and global markets. She discusses turning intent into pipeline, building scalable data-led campaigns, aligning marketing and sales, adapting...