Giulia Sinatra, Field Marketing Manager, Australia & New Zealand at Cloudflare, shares her perspective on building revenue-focused marketing programs across diverse markets. She explores how to align sales and marketing, balance brand and demand, measure campaign impact, leverage AI responsibly,...
Atrayee Dutta, Manager, Field Marketing, India & South Asia at SUSE, shares her perspective on how field marketing is evolving into a strategic growth function. She explores revenue-focused marketing, GTM alignment, regional strategies, meaningful customer engagement, AI-powered personalisation,...