Livia Catania, an executive engagement marketing manager with experience across EMEA, shares her journey from law and journalism to designing high-impact CxO programs. In this interview, she explores how trust, cultural nuance, and outcome-driven engagement help brands earn relevance, respect execut...
Aisling Purcell, Senior Marketing Manager, EMEA at Autodesk, shares how she leads integrated B2B marketing in complex, global markets. In this conversation, she explores aligning brand and demand, driving pipeline through collaboration, balancing creativity with analytics, and using customer advocac...
Jul 28
Crossroads of Modern Marketing: Roberto Louback on Leading with Data, Culture, and Collaboration
Roberto Louback, Senior Regional Marketing Manager at AppsFlyer, shares his 17-year journey leading marketing across EMEA and LATAM. He discusses building ABM and field marketing strategies at scale, adapting to cultural and vertical nuances, balancing brand with demand, driving pipeline through mea...