When you are aiming to help your customers connect with your brand, the term “demand generation” often comes up. At its core, B2B demand generation encompasses a variety of marketing activities designed to create interest and drive engagement with potential customers. By effectively employing demand...
AlMoatassem Abo Elhamaiel, Head of Marketing MEA Motorola at Lenovo, shares his journey from SEO to leading digital strategies, offering insights into performance marketing, balancing revenue goals, AI-driven personalization, brand building, and the shifting dynamics of customer engagement. Elhamiel...
Over the past two decades, B2B performance marketing has become a crucial strategy for companies aiming to connect effectively with their target audience. The main advantage of digital performance marketing lies in its ability to execute highly targeted campaigns with clear, measurable ROI, which is...
Adriana Vîrlan, Growth Marketer at Sessions, shares her insights on growth marketing, GTM alignment, assessing the tech adoption landscape, marketing adaptability, and more. Adriana, welcome to this interview series. We are curious to know about your journey in this ever-evolving world of marketing....
It’s often hard to keep up with the massive and fast-paced world of digital marketing, but Simon Kingsnorth helps break it down for us. A leading marketing consultant, regular conference keynote speaker, and author of two digital marketing books, he shares insights from over 20 years of experi...